suite of services
E&I’s expertise is in enabling firms to grow. Growth is a multifaceted concept and has multiple different levers to be considered in its search. We work with clients to optimize those levers and to implement processes that will ensure ongoing optimization.
Sales Strategy
The Concept:
B2B companies of all sizes must assess and reassess how the enable and unleash their salesforces in a particular market. Without a thoughtfully analyzed plan, your sales team will be operating “at the seat of the pants.” This can lead to the improper positioning of products, improper orientation of messaging and other issues.
The Approach:
E&I Advisors will take the lead in analyzing the market and the competitive landscape. From there, the team will devise a strategy on hiring, compensation, and field enablement.
Anticipated Outcomes:
Rationalizing your sales efforts will allow B2B companies to move flexibly, with an eye on achieving all sales targets.
Got to-market-strategy
The Concept:
Go-to-market strategy can mean different things to different firms. Going to market is as unique as your company and the market you serve. It’s critical for firms to have strategy that is tailored for them.
The Approach:
E&I will review your marketing and sales properties to provide a comprehensive audit on the performance of your implicit go-to-market strategy. E&I will then devise a remediation plan that will shuttle your firm to optimal.
Anticipated Outcomes:
Defining an optimized go-to-market strategy will have a rationalizing effect on many areas of the business. Understand your firm wide budgets and forecasts in new and innovative ways.
Product Development
The Concept:
Design a new set of features or a wholly different product by utilizing SMART product design methodology. Build a product around market fit.
The Approach:
We begin by analyzing the quantifiable feedback and user data from your segmented installed base. Conduct conjoint analysis to determine feature development implications for pricing. Assess ideal user segmented go-to-market.
Anticipated Outcomes:
Never build a product that falls flat again. Utilize proven product development methods to complete more effectively in crowded market places.
IP Strategy
The Concept:
Investing in a patent is an investment decision, which should be considered within the confines of a rigorous cost benefit analysis. Understand if your indented patent makes long-term fiscal sense.
The Approach:
By performing a patent universe scan and assessing a 3-5 year product market fit, E&I helps inventors assess the cost effectiveness of pursuing a patent process.
Anticipated Outcomes:
We help firm leaders and inventors avoid costly IP investment mistakes.
lead generation
The Concept:
Generating qualified leads is a critical element to the successful operations of a B2B salesforce. The development of qualified leads is a deliberate and iterative process, but is important to the health of a functional B2b sales organization. Lead Generation can be the basis of a successful and efficient B2B marketing organization.
The Approach:
E&I assess your pipeline’s conversion rates in granular detail. By conducting post-mortems on a representative sample of your pipeline’s losses, we help you identify the weakness of your pipeline.
Anticipated Outcomes:
Optimizing your Lead Generation strategy is key to improving your company’s conversion rate. Grow your topline without expanding into new and unknown markets. Squeeze more juice out of the orange!
Brand & Marketing Strategy
The Concept:
Branding is an essential element for any startup to get right. As a firm’s cashflow position improves, its branding will become increasingly important. Assess your firm’s brand effectiveness with quantitative feedback tools.
The Approach:
There are many firms that pursue branding strategy without a clear understanding of what they want to achieve. Leadership will dedicate large portions of budget to update color palettes and taglines. By utilizing quantitative methods, clients will have a clear understanding of how their budget allocation will impact their brand halo.
Anticipated Outcomes:
Clients will be empowered to make branding decisions that maximize return on investment. Clients will be empowered to make budget decisions that empower forecasts and help establish solid valuations.
